Millions is a leading Israeli fundraising company that combines the power of digital marketing with telemarketing to generate high-quality leads and maximize donations for nonprofits.
Over the years, the company has worked with hundreds of organizations, helping them expand their donor base and grow their impact.
The primary user of the platform is the Head of Fundraising or Organizatio manager – someone responsible for overseeing donation performance, optimizing fundraising campaigns, and reporting results to stakeholders.
They are often juggling multiple responsibilities and need a clear, actionable view of how their campaigns are performing in real time.
I led the end-to-end UX and UI design for the fundraising dashboard experience.
This involved:
- Mapping user journeys informed by real user interviews
- Designing wireframes and prototyping key screens
- Structuring a clear information hierarchy for complex fundraising data
- Creating a modern, responsive UI optimized for desktop and tablet experience
- Collaborating closely with product and development teams to ensure perfetct implementation
Provides a clear overview of fundraising performance, split into real-time metrics and period-based data, helping organizations track progress at a glance.
Displays a detailed, filterable donor list in a table format, making it easy to search, sort, and analyze donor information.
Focuses on specific performance areas, such as cancellations and refusals, offering targeted data to identify issues and opportunities for improvement.
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